Kylie Wright Ford, CEO of Catalyst portfolio company RepTrack, spoke with PR Week about trends, measurement, the rising importance of the CCO and employee engagement.
CEO of Catalyst portfolio company RepTrak, Kylie Wright-Ford has an interesting specialty: leading companies backed by private equity investors. In all, she has been an executive at three PE-backed companies and served on the boards of three others. She spoke with Fast Company editor-in-chief Stephanie Mehta about the special skills needed to collaborate with private equity investors, and why, in her mind, running a PE-backed firm is “the best job in the world.”
Catalyst portfolio company Reputation Institute rebranded as The RepTrak Company.
Catalyst-backed Reputation Institute appointed digital transformation expert Mark Haseltine as the company’s chief product and technology officer. In his new role, Haseltine is responsible for product development and technology innovation at Reputation Institute – a globally renowned data and insights company and market leader in reputation intelligence.
Catalyst-backed Reputation Institute introduced Media RepTrak®, the only reputation analytics platform to use predictive analysis to identify and measure reputation risks and opportunities from digital conversations. Media RepTrak®, powered by machine learning and AI, recognizes the most significant digital conversations from media outlets, blogs, and social media about a company and uses predictive analytics to assess the impact of these conversations on corporate reputation. Armed with these insights, companies can focus their communications efforts, strategically target their spend, and enhance their business strategy.
Catalyst-backed Reputation Institute released its inaugural CEO RepTrak highlighting the most reputable CEOs worldwide. Google’s Sundar Pichai topped the list with Campbell’s Denise Morrison and Nintendo’s Tatsumi Kimishima receiving honorable mentions.
Catalyst portfolio company Reputation Institute, the world’s leading provider of stakeholder measurement, membership and management services, released its annual US RepTrak® 100 rankings of the country’s most reputable companies with Campbell’s, Nike and Bose claiming the top three spots.
Catalyst portfolio company Reputation Institute opened new offices in Australia and New Zealand. The expansion enables RI to raise its game in the APAC region, allowing the team to better serve its clients and create significant opportunity to further drive the company’s growth.
Google is up and Apple is down in the annual Global RepTrak 100 report put out by Catalyst-backed Reputation Institute. Companies’ scores are down by an average of 1.4 points; 58% of companies in the report saw a significant drop in rankings. Results reflect macroeconomic trends — more than in previous years consumers are judging companies on their actions, not the bottom line, and supporting those that are ethically responsible.
Catalyst Investors portfolio company Reputation Institute acquired London-based big data media analytics company Mettle Consulting Limited, further enabling companies to integrate reputation into their strategic decision making.