PR Week | Coffee Break with RepTrak’s Kylie Wright Ford

Fast Company | She’s led 3 private equity backed companies. Here’s what she says you need to know about working at one

CEO of Catalyst portfolio company RepTrak, Kylie Wright-Ford has an interesting specialty: leading companies backed by private equity investors. In all, she has been an executive at three PE-backed companies and served on the boards of three others. She spoke with Fast Company editor-in-chief Stephanie Mehta about the special skills needed to collaborate with private equity investors, and why, in her mind, running a PE-backed firm is “the best job in the world.”

Reputation Institute’s New Media RepTrak Uses Machine Learning and AI to Provide Global Companies with Predictive Reputation Data and Insights

Catalyst-backed Reputation Institute introduced Media RepTrak®, the only reputation analytics platform to use predictive analysis to identify and measure reputation risks and opportunities from digital conversations. Media RepTrak®, powered by machine learning and AI, recognizes the most significant digital conversations from media outlets, blogs, and social media about a company and uses predictive analytics to assess the impact of these conversations on corporate reputation. Armed with these insights, companies can focus their communications efforts, strategically target their spend, and enhance their business strategy.

Forbes: The World’s Most Reputable CEOs 2018

Catalyst-backed Reputation Institute released its inaugural CEO RepTrak highlighting the most reputable CEOs worldwide. Google’s Sundar Pichai topped the list with Campbell’s Denise Morrison and Nintendo’s Tatsumi Kimishima receiving honorable mentions.

Reputation Institute: Campbell’s & Nike most reputable companies in U.S.

Catalyst portfolio company Reputation Institute, the world’s leading provider of stakeholder measurement, membership and management services, released its annual US RepTrak® 100 rankings of the country’s most reputable companies with Campbell’s, Nike and Bose claiming the top three spots.

Reputation Institute expands in APAC

Catalyst portfolio company Reputation Institute opened new offices in Australia and New Zealand. The expansion enables RI to raise its game in the APAC region, allowing the team to better serve its clients and create significant opportunity to further drive the company’s growth.

Reputation Institute releases RepTrak 100 list of world’s most reputable companies

Google is up and Apple is down in the annual Global RepTrak 100 report put out by Catalyst-backed Reputation Institute. Companies’ scores are down by an average of 1.4 points; 58% of companies in the report saw a significant drop in rankings. Results reflect macroeconomic trends — more than in previous years consumers are judging companies on their actions, not the bottom line, and supporting those that are ethically responsible.

Reputation Institute acquires UK-based Mettle Consulting

Catalyst Investors portfolio company Reputation Institute acquired London-based big data media analytics company Mettle Consulting Limited, further enabling companies to integrate reputation into their strategic decision making.