Shoppable Content: It’s Time for the Shazam Experience in Fashion

Shoppable Content: It’s Time for the Shazam Experience in Fashion

In today’s Business of Fashion opinion column, “Fashion Magazines Are Missing the Mark with Shoppable Content”, Renata Certo-Ware (writer, blogger and user experience lead at Shopping Cart Technologies) discussed the challenges publishers face as they attempt to monetize their readership by converging content and commerce.

Let’s Drop the “E” and Talk Commerce

Catalyst has recently spent time researching the commerce sector, including B2B models (commerce enablement software platforms, retail analytics) and B2C models (social, marketplaces, eRetail). As we developed our investment theses, we determined that omni-channel retail (the seamless approach to the consumer experience through all available shopping channels, including online – via computer, tablet and mobile, brick-and-mortar, kiosks, television, radio, direct mail and catalog) is a key driver in expanding the environment for business beyond in-store or online and in broadening the nomenclature from “eCommerce” to simply “commerce.”