Videology, a leading software provider for converged TV and video advertising, announced significant improvements in its ability to use predictive targeting to improve performance against Nielsen’s Digital Ad Ratings (DAR) and comScore validated Campaign Essentials (vCE) measurement. With these new improvements, Catalyst-backed Videology can now achieve in-demo campaign accuracy at scale, far surpassing delivery norms and benchmarks based on the contextual/publisher placement or other 3rd party demo data providers.
Videology, a leading software provider for converged TV and video advertising, announced the launch of ‘Videology Labs,’ a two-pronged approach to industry education and client collaboration.
It’s that time again. The television upfronts — where broadcast and cable networks received 50 percent to 70 percent of last year’s ad revenue, and the digital NewFronts — the industry’s showcase for digital video. Now lon-standing traditions, the upfront dates back more than 50 years to 1962, and the NewFronts is approaching a 10-year anniversary after first rolling out in 2008.
MediaMath, Videology and Google executives convened with Beet.tv to discuss an acceleration in mergers and acquisitions within the advertising technology sector.
MediaMath announced the launch of Helix™, a new business unit offering proprietary data to customers. Helix will commercialize the large scale data sets MediaMath’s partners and its clients provide, build predictive audiences and actionable insights, and evolve how programmatic buyers utilize data to drive real results.
Forrester Research named Videology, as well as TubeMogul and The Trade Desk, as leaders in its Wave report, an evaluation of video DSPs.
Top ad tech market researcher and analyst Joanna O’Connell has joined demand-side player MediaMath as CMO.
MediaMath, DoubleClick Bid Manager, and The Trade Desk, Inc. integrated as launch partners with Yahoo to access guaranteed inventory through our advertising platform. These integrations will help buyers access premium display inventory on Yahoo sites like Yahoo Finance, Yahoo News, Yahoo Sports, and more.
MediaMath, the creator of the Terminal One Marketing Operating System™ for digital marketers, has been honored as one of the “Best Medium-Sized Companies to Work For in 2014,” a Glassdoor Employees’ Choice Award. The Employees’ Choice Awards rely solely on the input of employees, who elect to provide feedback on their jobs, work environments and companies via Glassdoor’s anonymous online company review survey.
Video advertising platform provider Videology has announced a partnership with AddThis to find specific audiences at scale, even in markets where it says conventional data is scarce or unavailable.