TechCrunch: WeWork acquires Conductor

WeWork acquires SEO and marketing company Conductor

By Anthony Ha


WeWork is acquiring Conductor.

The two businesses might not seem like an obvious fit. Why would a coworking giant buy a company that’s best known for search engine optimization?

Well, Conductor co-founder and CEO Seth Besmertnik said that he and WeWork CEO Adam Neumann went to college together, and they’ve “kept reconnecting and reconnecting over the years.” More importantly, the companies are already customers of each other’s services.

WeWork President & Chief Financial Officer Artie Minson elaborated on that idea in an emailed statement:

There’s a lot that make WeWork and Conductor a natural fit. Seth and his team built Conductor to provide the insights, education, and resources their customers need to succeed — in other words, Conductor helps their customers do what they love, and do it better. Conductor has made it easier for us to reach potential WeWork members who are looking for workspace. It’s also helped us get the word out about the services and amenities that we offer to companies of all sizes.

And now that Conductor is part of WeWork, Besmertnik said, “We’re going to be building a marketing cloud to go after the enterprise market.”

Read more…


ChowNow’s Chris Webb on Bloomberg TV

Chris Webb, CEO of Catalyst-backed ChowNow, speaks with Alan Krueger, Princeton University professor of economics, about building software for small businesses, the competition in the start-up scene, and other labor market elements on Bloomberg TV.

Go back to Main News Page