Catalyst portfolio company WeddingWire partners with Snapchat
In Industry First, Wedding Planning Site Provides Popular Snapchat Feature
Press release: Chevy Chase, MD – WeddingWire, Inc., the leading global online marketplace connecting consumers with event and creative professionals, has announced the Snapchat community can now create artfully designed, custom wedding Snapchat Geofilters for all their wedding and wedding-event related needs directly on WeddingWire. WeddingWire joined forces with Snapchat, who recently made its API (application programming interface) available to brands, to become the only site in the industry to allow couples to personalize their Snapchat wedding filters, schedule start and end time, set their geofence and pay conveniently all in one place.
Digital trends and technologies continue to have a major impact on the wedding planning process. Snap Inc., creator of Snapchat, notes since launching On-Demand Geofilters in February 2016, thousands of Geofilters are now created every day for weddings, anniversaries, parties, holiday celebrations and events, with a recent significant spike in submissions for wedding-related filters in May–double that of January. In addition, according to WeddingWire’s 2017 Newlywed Report, 64 percent of couples announced their engagement on social media, and 59 percent created a wedding website to provide guests with details of their celebration. Likewise, couples today love personalizing their big day, with nearly 50 percent planning their wedding around a specific theme, and almost 25 percent creating a signature cocktail for their reception.
“Social media is an essential component for couples celebrating their big day with friends and family. Our wedding-themed Snapchat Geofilter templates are a leading example for how to personalize social sharing at specific wedding locations across the country,” said Sonny Ganguly, CMO, WeddingWire. “We’re thrilled that this partnership with Snapchat allows WeddingWire to provide engaged couples and their guests with an easier-than-ever experience to enhance their wedding festivities with fun and modern geofilters.”
Snapchat Geofilter templates on WeddingWire are simple to design. Each filter design includes customizable text fields and fonts allowing couples to make the filter their own, perfectly personalizing their engagement party, shower, reception and more. Geofilters will be available in a select location, for a limited time, based on the couple’s specific event details. WeddingWire has also partnered with several leading brands, allowing couples and their wedding party or guests to choose from a variety of customizable designs for any wedding event. Whether you want a bright and tropical design from Lilly Pulitzer for a beach-based bachelorette, a modern metallic motif from Paper Source for a glamorous reception, or a nautical navy scheme from Tuckernuck to complement an all-American wedding shower, there’s something for everyone and every celebration. Additional partner brands include Bow & Drape, Domino’s Pizza, Framebridge, Las Vegas, Packed Party, Ritani, The Black Tux, The Tie Bar and UrbanStems.
About WeddingWire, Inc.
WeddingWire, Inc. is the leading global online marketplace connecting consumers with event and creative professionals. Operating within a $200 billion industry, WeddingWire hosts 10 million monthly unique users across its mobile and web platforms. Consumers around the world are able to read over 4 million vendor reviews and search, compare and book from a database of over 400,000 businesses globally. It provides these businesses the technology they need to serve their clients through advertising, marketing and business management tools such as websites, payment processing, invoicing and contracts. Founded in 2007, the WeddingWire portfolio of sites serves couples and businesses across 15 countries in North America, Latin America, Europe and Asia, making it the worldwide leader in weddings with brands including Bodas.net, Matrimonio.com, Mariages.net and more. The company employs more than 800 and maintains global headquarters in Washington, DC and international headquarters in Barcelona, Spain.