Press Releases

Videology To Near $300M Revenue In 2014

Click to read in MediaPost’s RealTime Daily.

Programmatic video ad platform Videology on Tuesday announced that it anticipates its 2014 revenues to approach $300 million, up from $135.5 million in 2012. The company says less than 20% of its business comes from “traditional networks,” with that number “approaching zero very soon.”

That leaves 80% of the company’s $300 million business coming from agencies, trading desks and other media companies.

The company claims that over 50% of its revenue currently comes from “TV-centric buying groups, rather than digital buyers,” which is important because it indicates that at least to some degree, TV dollars are moving online — something the digital ad industry has long clamored for.

However, it should be noted that this is Videology’s business model; the company did not build its programmatic platform around — to use Videology chairman and CEO Scott Ferber’s word — “exchange-centric, RTB technologies.”

Press Releases

MINDBODY Launches New, Automated Marketing Platform

MINDBODY a leading, global provider of web and mobile business management solutions for the combined health, wellness and beauty industries, has released a new marketing platform, MINDBODY Reach™, which provides the company’s software subscribers with fully automated retention tracking, reporting and marketing tools.

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