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MediaPost: LiveIntent, MediaMath Partner To Bring Programmatic To Email Ads



LiveIntent, MediaMath Partner To Bring Programmatic To Email Ads

LiveIntent, a real-time ad platform for email, today announced a partnership with MediaMath that will allow for programmatic access to display inventory in emails available exclusively on LiveIntent’s exchange.

“Just as advertisers use MediaMath’s T1 to execute display, mobile and social campaigns, they are now able to bid on the LiveIntent Exchange to win premium ad space in email newsletters,” the company wrote in a release.

The Wall Street Journal, Meredith, and The Weather Channel were named as publishers that will now have email ad impressions available for programmatic trading.

Press Releases

Catalyst Investors Expands with New Office and Two Analysts

Growth equity firm Catalyst Investors hired Mia Ficerai and Robert Schnitzler as analysts. They are responsible for deal origination, transaction execution and portfolio management as well as assisting with Catalyst’s research reports. Catalyst recently relocated within the Coca-Cola Building at 711 Fifth Avenue to accommodate its continued expansion.

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