PYMNTS | ChowNow’s Approach To Mobile Order-Ahead Security
For QSRs, offering mobile order-ahead can be a double-edged sword. While it’s critical to boosting sales, it also comes with the expense of tackling card-not-present fraud. In the new Mobile Order-Ahead Tracker, Chris Webb – CEO of Catalyst Investors-backed ChowNow – explains how ordering platforms can help by viewing customer interactions across restaurants to identify suspicious behavior, and by handling security measures behind the scenes to tackle fraud and reduce friction.