Marketers Need Transparency and Addressability to Increase Effectiveness of Their Ad Spend Finds a Major Independent Research Firm Study

Marketers Need Transparency and Addressability to Increase Effectiveness of Their Ad Spend Finds a Major Independent Research Firm Study

Catalyst portfolio company MediaMath released the findings of a custom Forrester Opportunity Snapshot study called “Confident Media Spending Requires A More Transparent And Addressable Supply Chain” highlighting the issues facing programmatic buying and the programmatic media ecosystem. The study shows that only 33 percent of marketers say they can demonstrate and report the financial return on their programmatic media spend completely and accurately. 

Catalyst Wants to Play Ball

Sports Tech represents the intersection of sports, technology and entertainment and focuses on technology products and services for sports players, teams, organizations and fans. We developed a Sports Tech Market Map that frames the market by the level of competition served: (i) professional, (ii) collegiate and (iii) youth and amateur, and then further segmented by the following sub-verticals: Content & Media, Fantasy Sports, eSports, Commerce & Licensing, Venue, Event & Fan Management, Training & Team Management and Data & Analytics.

New media challengers emerged…and you won’t believe what happened next!

Until recently, technology investors were weary of online content companies, avoiding businesses that relied on human writers to create consistently successful content. However, as new media challengers leverage technology to optimize content and grow their audience, they have attracted the attention of VC dollars and strategic acquirers.

Catalyst Leads $60M Series D Financing in Videology

Videology, the leading video technology platform powering the shift from television to the Internet for advertisers, agencies and media companies, announced today that it has completed a $60 million Series D financing round led by Catalyst Investors.

FOLIO: Advantage Business Media Joins American Business Media Association

Advantage Business Media, which publishes content on science, design engineering and communications through magazines, websites, newsletter and events; and Athletic Business Media, publisher of magazines, websites, and buyers guides for athletic, fitness and recreation professionals—both rejoined American Business Media (ABM) as returning members. PE-Backed Media Companies Embrace The Digital Age

Advantage Business Media, backed by Catalyst Investors, is around 44% digital, with the balance being print, and a few events, according to its chief executive, Richard Reiff. Catalyst had bought the company in 2006. It, too, had switched out 70% of its old staff in favor of gravitating toward a digital focus.

Publishers Weekly: Interweave Press Sewing Success

With net sales that increased by 80%, Interweave Press was named one of Publishers Weekly’s fastest-growing small presses in 2005. Fast forward six years, and the Colorado-based illustrated DIY art and craft book publisher, now owned by Aspire Media, is continuing its strong growth.