PYMNTS | ChowNow’s Approach To Mobile Order-Ahead Security

PYMNTS | ChowNow’s Approach To Mobile Order-Ahead Security

For QSRs, offering mobile order-ahead can be a double-edged sword. While it’s critical to boosting sales, it also comes with the expense of tackling card-not-present fraud. In the new Mobile Order-Ahead Tracker, Chris Webb – CEO of Catalyst Investors-backed ChowNow – explains how ordering platforms can help by viewing customer interactions across restaurants to identify suspicious behavior, and by handling security measures behind the scenes to tackle fraud and reduce friction.

With Consumer Data, It’s Personal

To capitalize on this exciting trend, Catalyst is beginning to explore the Data-Driven Customer Experience Management (“Data-Driven CXM”) space.