The API Economy

The API Economy

SaaS adoption has proliferated across nearly every industry vertical and business function to the point where it is now nearly ubiquitous throughout the economy. This has created multiple market opportunities for businesses utilizing an “API-first” strategy, whereby they offer new products or services via API that complement existing SaaS applications or they use API technology to break down data silos and connect what would otherwise be disparate data sets. A handful of first-movers have capitalized on a subset of these opportunities in both products & services (e.g., Twilio in voice & text, Stripe in payments) and data aggregation (e.g., MuleSoft for enterprises, Plaid for FinTech / financial institutions). We believe this dynamic is still in its early days and that there will be many future opportunities for growth investors with strong SaaS experience to partner with these businesses.