MediaMath partnered with and invested in TiqIQ, a ticket search engine. According to the release, TiqIQ powers more than 1,000 sports- and music-focused fan websites in addition to TiqIQ.com.
MediaMath rolled pixel-free technology acquired from Akamai’s ad business into its Adroit business unit, relaunching Tuesday as Adroit Digital.
Videology, the leading video technology platform powering the shift from television to the Internet for advertisers, agencies and media companies, announced today that it has completed a $60 million Series D financing round led by Catalyst Investors.
MediaMath, the leading global digital media-buying platform, and Akamai Technologies, Inc. (NASDAQ: AKAM), announced MediaMath’s acquisition of Akamai’s Advertising Decision Solutions (ADS) data cooperative.
By integrating Tap.Me directly into its Demand Side Platform, MediaMath can now offer clients vastly expanded mobile and video advertising capabilities, in addition to online display and social media ad inventory. With this acquisition, MediaMath becomes the first programmatic buy-side platform that can deliver ROI across all digital marketing channels.
Media agency Arena Media is going public with data from Dominos pizza delivery, a much larger brand. During a week-long campaign, Arena used demand side platform MediaMath and its T1 platform to buy FBX ads promoting Dominos in the UK.
Global brands and agencies are seeing improved ad performance by leveraging MediaMath’s TerminalOne buying platform to access Facebook® Exchange. MediaMath is one of the Facebook Preferred Marketing Developers given early access to inventory on the Facebook Exchange.
Facebook partnered with DSPs including Catalyst-backed MediaMath to enable real-time bidding
MediaMath Declared Winner, But Who’s The Largest DSP In the Land?
MediaMath CEO Joe Zawadzki believes that Yahoo’s move to restrict remnant display ad inventory access is destined to significantly disrupt the landscape, at least in the short term.