MediaPost: MediaMath Adds Ticket Search Data Through TiqIQ Partnership

Catalyst Leads $60M Series D Financing in Videology

Videology, the leading video technology platform powering the shift from television to the Internet for advertisers, agencies and media companies, announced today that it has completed a $60 million Series D financing round led by Catalyst Investors.

MediaMath Acquires Akamai’s ADS data platform

MediaMath, the leading global digital media-buying platform, and Akamai Technologies, Inc. (NASDAQ: AKAM), announced MediaMath’s acquisition of Akamai’s Advertising Decision Solutions (ADS) data cooperative.

MediaMath Acquires

By integrating Tap.Me directly into its Demand Side Platform, MediaMath can now offer clients vastly expanded mobile and video advertising capabilities, in addition to online display and social media ad inventory. With this acquisition, MediaMath becomes the first programmatic buy-side platform that can deliver ROI across all digital marketing channels.

AdExchanger: Dominos Says Facebook Ad Exchange Delivers

Media agency Arena Media is going public with data from Dominos pizza delivery, a much larger brand. During a week-long campaign, Arena used demand side platform MediaMath and its T1 platform to buy FBX ads promoting Dominos in the UK.

MediaMath Clients Driving Higher Click-Throughs

Global brands and agencies are seeing improved ad performance by leveraging MediaMath’s TerminalOne buying platform to access Facebook® Exchange. MediaMath is one of the Facebook Preferred Marketing Developers given early access to inventory on the Facebook Exchange.