AdExchanger: MediaMath, Once A DSP, Sees Clients Are Responding More To ‘Marketing OS’

Videology Names Scott Macleod Chief Financial Officer

Videology, the largest private video advertising platform, today announced that it has hired Scott Macleod as Chief Financial Officer. Macleod, whose experience with telecom, media, and technology companies includes initial public offerings, debt and equity financings, merger and acquisitions, and strategic alliances, will oversee all of Videology’s finance, legal, human resource, and administrative functions.

MediaPost: Videology Releases New Software For Pubs To Even Ad Tech Field

Videology, a video advertising software provider, believes that the ad technology available today favors buyers, causing sellers to lag behind. In an effort to even the field, Videology today announced Revenue Engine, a supply-side technology the company says is connected to programmatic demand sources. Publishers can also create private exchanges using the software.

Nation’s Leading Wedding Site Announces WeddingWire Rated™

WeddingWire, the nation’s leading site for wedding reviews, is thrilled to unveil an updated WeddingWire Rated™ program for the wedding industry. The annual ratings program rewards wedding professionals for their commitment to exceptional service and has quickly become the most recognized and trusted brand among engaged couples. WeddingWire now provides instant access to badges that celebrate wedding professionals’ growing number of reviews. The ratings program is based on over a million recent newlywed reviews of over 200,000 wedding professionals in the US and Canada, across more than 20 service categories, from wedding venues to wedding photographers.