Marketers Need Transparency and Addressability to Increase Effectiveness of Their Ad Spend Finds a Major Independent Research Firm Study

Marketers Need Transparency and Addressability to Increase Effectiveness of Their Ad Spend Finds a Major Independent Research Firm Study

Catalyst portfolio company MediaMath released the findings of a custom Forrester Opportunity Snapshot study called “Confident Media Spending Requires A More Transparent And Addressable Supply Chain” highlighting the issues facing programmatic buying and the programmatic media ecosystem. The study shows that only 33 percent of marketers say they can demonstrate and report the financial return on their programmatic media spend completely and accurately. 

MediaMath Bolsters Leadership Team With Appointment of Former Nielsen Executive Eleni Nicholas as Chief Client Officer and New Board Member Allie Kline, Previous CMO Verizon Media

Catalyst portfolio company MediaMath announced the addition of industry veterans to its leadership team and Board of Directors. Former Nielsen executive and global leader, Eleni Nicholas, joined as the company’s first Chief Client Officer, and the MediaMath Board welcomed new member Allie Kline, former Verizon Media CMO. The company also brought on Guillermo Abud as Senior Vice President of Business Development for Latin America and US Multicultural.

MediaMath Announces Guaranteed Viewable Market

Catalyst-backed MediaMath announced the release of the Guaranteed Viewable Market, which offers impression-level verification powered by MediaMath’s enterprise identity solution, delivering exclusive access to 100% viewable, 100% fraud free media. In its beta release, the market offers omnichannel media execution across mobile and desktop  channels. The Guaranteed Viewable Marketbrings the promises of blockchain – transparency, trust and immutable consensus– to digital marketing today, and it paves the way for a future of innovation.

MediaMath Announces New Native Advertising Offering

Catalyst portfolio company MediaMath launched new creative management offerings and supply partnerships to fully integrate native advertising into its omnichannel DSP, empowering clients to leverage a single platform to manage a larger share of their media spend using a creative format that has proven to be more engaging to consumers. The launch comes on the heels of MediaMath’s recent round of funding of $225 million and demonstrates its  commitment to improving the consumer experience while create business outcomes.

MediaMath is Re-Architecting Digital Marketing to Create Better Connections Between Marketers and Consumers

Catalyst-backed MediaMath, a pioneer in programmatic advertising, announced an integrated set of initiatives designed to advance the next generation architecture for digital marketing. The company unveiled a range of investments in technology, people and relationships, as well as $225 million in new financing, to accelerate its mission to connect marketers with consumers in a manner that is more effective, efficient and trusted.

Catalyst-backed MediaMath gets new $175M senior secured credit facility

MediaMath will use this new line of credit to refinance existing debt facilities and fund its ongoing growth objectives. Joe Zawadzki, Chairman and CEO of MediaMath, said: “We’re thrilled to work with Goldman Sachs and Santander, who are equally ambitious to support the growing scale of our business today, and motivated to support the needs of a reimagined and increasingly sophisticated supply chain in the future.”

Catalyst-backed MediaMath tops Forrester list

MediaMath, the leading programmatic company for marketers, received the highest score in the current offering category from Forrester Research, Inc. in its report, “The Forrester Wave™: Omnichannel Demand-Side Platforms, Q2 2017.” Forrester recognized MediaMath as a top provider in omnichannel media-buying with the highest score possible in the product and service strategy criteria.

Videology Offers First-of-its-Kind Programmatic Access to Data-Enabled, In-Cinema Video Inventory Through Alliance with Screenvision Media

Catalyst-backed Videology announced an alliance with Screenvision Media, a national cinema advertising leader. Through the relationship, advertisers will have the ability to plan, buy and execute data-enabled cinema advertising campaigns holistically with TV and video campaigns through a single platform. Following implementation, advertisers will have the ability to, for the first time, apply online and offline household interest and consumption along with transactional data, to cinema advertising inventory for next-level targeting.