Catalyst portfolio company MediaMath launched new creative management offerings and supply partnerships to fully integrate native advertising into its omnichannel DSP, empowering clients to leverage a single platform to manage a larger share of their media spend using a creative format that has proven to be more engaging to consumers. The launch comes on the heels of MediaMath’s recent round of funding of $225 million and demonstrates its commitment to improving the consumer experience while create business outcomes.
Catalyst-backed MediaMath, a pioneer in programmatic advertising, announced an integrated set of initiatives designed to advance the next generation architecture for digital marketing. The company unveiled a range of investments in technology, people and relationships, as well as $225 million in new financing, to accelerate its mission to connect marketers with consumers in a manner that is more effective, efficient and trusted.
MediaMath will use this new line of credit to refinance existing debt facilities and fund its ongoing growth objectives. Joe Zawadzki, Chairman and CEO of MediaMath, said: “We’re thrilled to work with Goldman Sachs and Santander, who are equally ambitious to support the growing scale of our business today, and motivated to support the needs of a reimagined and increasingly sophisticated supply chain in the future.”
MediaMath, the leading programmatic company for marketers, received the highest score in the current offering category from Forrester Research, Inc. in its report, “The Forrester Wave™: Omnichannel Demand-Side Platforms, Q2 2017.” Forrester recognized MediaMath as a top provider in omnichannel media-buying with the highest score possible in the product and service strategy criteria.
Two executives with Catalyst portfolio company Videology were honored by Cynopsis as 2017 Top Women in Digital. Videology GM, Enterprise Development Stacy Daft was recognized as a corporate visionary. The company’s VP, Strategic Analytics, Antonia de Medinaceli, was recognized as an industry leader for products and development.
Catalyst-backed Videology announced an alliance with Screenvision Media, a national cinema advertising leader. Through the relationship, advertisers will have the ability to plan, buy and execute data-enabled cinema advertising campaigns holistically with TV and video campaigns through a single platform. Following implementation, advertisers will have the ability to, for the first time, apply online and offline household interest and consumption along with transactional data, to cinema advertising inventory for next-level targeting.
Videology, a leading software provider for converged TV and video advertising, announced significant improvements in its ability to use predictive targeting to improve performance against Nielsen’s Digital Ad Ratings (DAR) and comScore validated Campaign Essentials (vCE) measurement. With these new improvements, Catalyst-backed Videology can now achieve in-demo campaign accuracy at scale, far surpassing delivery norms and benchmarks based on the contextual/publisher placement or other 3rd party demo data providers.
As television and digital video continue to converge, we move a little bit closer to video advertising’s holy grail: The ability to purchase premium inventory aimed at select audiences with a single media plan that covers television, mobile and desktop devices.
The integration of targeting data from online users and network/cable TV viewers has taken another step closer, with the announcement by video ad platform Videology that it is stepping up its use of data from audience measurement firm Nielsen.
Videology, a leading software provider for converged TV and video advertising, announced the launch of ‘Videology Labs,’ a two-pronged approach to industry education and client collaboration.