Catalyst portfolio company MediaMath released the findings of a custom Forrester Opportunity Snapshot study called “Confident Media Spending Requires A More Transparent And Addressable Supply Chain” highlighting the issues facing programmatic buying and the programmatic media ecosystem. The study shows that only 33 percent of marketers say they can demonstrate and report the financial return on their programmatic media spend completely and accurately.
Catalyst portfolio company MediaMath announced the addition of industry veterans to its leadership team and Board of Directors. Former Nielsen executive and global leader, Eleni Nicholas, joined as the company’s first Chief Client Officer, and the MediaMath Board welcomed new member Allie Kline, former Verizon Media CMO. The company also brought on Guillermo Abud as Senior Vice President of Business Development for Latin America and US Multicultural.
Catalyst-backed MediaMath announced the release of the Guaranteed Viewable Market, which offers impression-level verification powered by MediaMath’s enterprise identity solution, delivering exclusive access to 100% viewable, 100% fraud free media. In its beta release, the market offers omnichannel media execution across mobile and desktop channels. The Guaranteed Viewable Marketbrings the promises of blockchain – transparency, trust and immutable consensus– to digital marketing today, and it paves the way for a future of innovation.
Catalyst-backed MediaMath, the independent technology company for marketers, has been recognized by Gartner, Inc. as a Leader in the latest “Magic Quadrant for Ad Tech”. The company has been recognized for its completeness of vision and ability to execute.
Catalyst portfolio company MediaMath launched new creative management offerings and supply partnerships to fully integrate native advertising into its omnichannel DSP, empowering clients to leverage a single platform to manage a larger share of their media spend using a creative format that has proven to be more engaging to consumers. The launch comes on the heels of MediaMath’s recent round of funding of $225 million and demonstrates its commitment to improving the consumer experience while create business outcomes.
Catalyst-backed MediaMath, a pioneer in programmatic advertising, announced an integrated set of initiatives designed to advance the next generation architecture for digital marketing. The company unveiled a range of investments in technology, people and relationships, as well as $225 million in new financing, to accelerate its mission to connect marketers with consumers in a manner that is more effective, efficient and trusted.
MediaMath will use this new line of credit to refinance existing debt facilities and fund its ongoing growth objectives. Joe Zawadzki, Chairman and CEO of MediaMath, said: “We’re thrilled to work with Goldman Sachs and Santander, who are equally ambitious to support the growing scale of our business today, and motivated to support the needs of a reimagined and increasingly sophisticated supply chain in the future.”
MediaMath, the leading programmatic company for marketers, received the highest score in the current offering category from Forrester Research, Inc. in its report, “The Forrester Wave™: Omnichannel Demand-Side Platforms, Q2 2017.” Forrester recognized MediaMath as a top provider in omnichannel media-buying with the highest score possible in the product and service strategy criteria.
Two executives with Catalyst portfolio company Videology were honored by Cynopsis as 2017 Top Women in Digital. Videology GM, Enterprise Development Stacy Daft was recognized as a corporate visionary. The company’s VP, Strategic Analytics, Antonia de Medinaceli, was recognized as an industry leader for products and development.
Catalyst-backed Videology announced an alliance with Screenvision Media, a national cinema advertising leader. Through the relationship, advertisers will have the ability to plan, buy and execute data-enabled cinema advertising campaigns holistically with TV and video campaigns through a single platform. Following implementation, advertisers will have the ability to, for the first time, apply online and offline household interest and consumption along with transactional data, to cinema advertising inventory for next-level targeting.