WeddingWire, Inc., the leading global online marketplace for the wedding and events industry, announced today the acquisition of a transactional commerce platform currently operating under the brand name “NewlyWish.” This robust technology currently powers non-traditional wedding registries. The addition strengthens WeddingWire’s dedication to streamlining the wedding planning process for all couples.
WeddingWire.com, the nation’s leading online wedding marketplace, has unveiled exciting updates to their mobile website, m.weddingwire.com, to enhance the user experience and simplify the wedding planning process. WeddingWire has been the leader in developing the mobile web within the wedding industry, launching the first fully mobilized wedding planning site in September 2010, and in March of this year, became the first to offer free mobile wedding websites for engaged couples and their guests.
WeddingWire unveiled WeddingWire Rated 2012, the annual ratings program that recognizes wedding professionals across the country for their commitment to service. The ratings program is based on hundreds of thousands of recent newlywed reviews of over 200,000 wedding professionals in the US and Canada, across 20 different service categories, from wedding venues to wedding photographers.