Videology Achieves New Levels of Accuracy for In-Demo Data Delivery

Videology Achieves New Levels of Accuracy for In-Demo Data Delivery

Videology, a leading software provider for converged TV and video advertising, announced significant improvements in its ability to use predictive targeting to improve performance against Nielsen’s Digital Ad Ratings (DAR) and comScore validated Campaign Essentials (vCE) measurement. With these new improvements, Catalyst-backed Videology can now achieve in-demo campaign accuracy at scale, far surpassing delivery norms and benchmarks based on the contextual/publisher placement or other 3rd party demo data providers.