Shoppable Content: It’s Time for the Shazam Experience in Fashion

Shoppable Content: It’s Time for the Shazam Experience in Fashion

In today‚Äôs Business of Fashion opinion column, “Fashion Magazines Are Missing the Mark with Shoppable Content”, Renata Certo-Ware (writer, blogger and user experience lead at Shopping Cart Technologies) discussed the challenges publishers face as they attempt to monetize their readership by converging content and commerce.