Amping Up the In-Store Experience: How Retailers Can Avoid Going the Way of the CD

Amping Up the In-Store Experience: How Retailers Can Avoid Going the Way of the CD

In early 2013, I was interviewing for a position with Catalyst and trying to determine the best way to convey my interest in technology despite a resume full of music publishing M&A transactions. Given my independent interest in the “business of fashion,” I cited my enthusiasm in recent commerce trends, including the convergence of content and commerce and the physical store as retail entertainment.

Let’s Drop the “E” and Talk Commerce

Catalyst has recently spent time researching the commerce sector, including B2B models (commerce enablement software platforms, retail analytics) and B2C models (social, marketplaces, eRetail). As we developed our investment theses, we determined that omni-channel retail (the seamless approach to the consumer experience through all available shopping channels, including online – via computer, tablet and mobile, brick-and-mortar, kiosks, television, radio, direct mail and catalog) is a key driver in expanding the environment for business beyond in-store or online and in broadening the nomenclature from “eCommerce” to simply “commerce.”