Amping Up the In-Store Experience: How Retailers Can Avoid Going the Way of the CD

Amping Up the In-Store Experience: How Retailers Can Avoid Going the Way of the CD

In early 2013, I was interviewing for a position with Catalyst and trying to determine the best way to convey my interest in technology despite a resume full of music publishing M&A transactions. Given my independent interest in the “business of fashion,” I cited my enthusiasm in recent commerce trends, including the convergence of content and commerce and the physical store as retail entertainment.