Cyber Monday 2015 sales are on track to hit a new record as the biggest day for ecommerce ever with nearly $3 billion in sales, a 12% increase from 2014. The cyber shopping wasn’t limited to Monday, with online shoppers outnumbering brick-and-mortar shoppers over the four-day weekend, according to the National Retail Federation. Consumer preference for convenience continues to drive the shift in revenue to online retailers, with Black Friday online sales generating $2.6 billion, a 14% increase from 2014, and Black Friday brick-and-mortar sales dropping from $11.6 billion in 2014 to $10.4 billion in 2015, according to ShopperTrak.
MINDBODY, the largest provider of online business management software to the health and wellness industry, partnered with the Canadian-based athletic apparel company lululemon to launch the om finder app, now available in iTunes. Produced by lululemon athletica and powered by MINDBODY’S Finder technology, the om finder app marks the first major digital initiative for lululemon as part of their commitment to create more hyper-local experiences for their guests.