Let’s Drop the “E” and Talk Commerce

Let’s Drop the “E” and Talk Commerce

Catalyst has recently spent time researching the commerce sector, including B2B models (commerce enablement software platforms, retail analytics) and B2C models (social, marketplaces, eRetail). As we developed our investment theses, we determined that omni-channel retail (the seamless approach to the consumer experience through all available shopping channels, including online – via computer, tablet and mobile, brick-and-mortar, kiosks, television, radio, direct mail and catalog) is a key driver in expanding the environment for business beyond in-store or online and in broadening the nomenclature from “eCommerce” to simply “commerce.”