Cyber Monday 2015 sales are on track to hit a new record as the biggest day for ecommerce ever with nearly $3 billion in sales, a 12% increase from 2014. The cyber shopping wasn’t limited to Monday, with online shoppers outnumbering brick-and-mortar shoppers over the four-day weekend, according to the National Retail Federation. Consumer preference for convenience continues to drive the shift in revenue to online retailers, with Black Friday online sales generating $2.6 billion, a 14% increase from 2014, and Black Friday brick-and-mortar sales dropping from $11.6 billion in 2014 to $10.4 billion in 2015, according to ShopperTrak.
Catalyst has recently spent time researching the commerce sector, including B2B models (commerce enablement software platforms, retail analytics) and B2C models (social, marketplaces, eRetail). As we developed our investment theses, we determined that omni-channel retail (the seamless approach to the consumer experience through all available shopping channels, including online – via computer, tablet and mobile, brick-and-mortar, kiosks, television, radio, direct mail and catalog) is a key driver in expanding the environment for business beyond in-store or online and in broadening the nomenclature from “eCommerce” to simply “commerce.”