MediaMath’s Chief Commercial Officer Michael Lamb spoke with AdExchanger about the company’s evolution and his role in it.
Yahoo! JAPAN—the top web portal in Japan for both search and audience reach—selected Videology—one of the world’s largest video advertising platforms—as its video advertising technology partner.
MediaMath, the creator of the Terminal One Marketing Operating System for digital marketers, today announced that it ranked number 91 on Deloitte’s Technology Fast 500, a ranking of the 500 fastest growing technology, media, telecommunications, life sciences and clean technology companies in North America.
Videology, the largest private video advertising platform, today announced that it has hired Scott Macleod as Chief Financial Officer. Macleod, whose experience with telecom, media, and technology companies includes initial public offerings, debt and equity financings, merger and acquisitions, and strategic alliances, will oversee all of Videology’s finance, legal, human resource, and administrative functions.
LiveRamp—the leading data onboarder—and Videology—a leading enterprise technology company for advertisers and media companies—announced today a server-to-server integration that will allow brand advertisers to seamlessly use their first-party data to reach their customers with digital video advertising.
Videology— a leading video advertising platform for advertisers, agencies and publishers – today announced the expansion of its executive leadership team with newly-established global positions to serve its rapid international growth.
Videology, a video advertising software provider, believes that the ad technology available today favors buyers, causing sellers to lag behind. In an effort to even the field, Videology today announced Revenue Engine, a supply-side technology the company says is connected to programmatic demand sources. Publishers can also create private exchanges using the software.
LiveIntent, a real-time ad platform for email, today announced a partnership with MediaMath that will allow for programmatic access to display inventory in emails available exclusively on LiveIntent’s exchange.
Inc. magazine has ranked Videology—a leading video advertising platform provider for advertisers, agencies and publishers—as the #24 fastest growing private company in the advertising and marketing industry and #137 overall on the 2013 Inc. 500, and annual list of the fastest growing private companies in the United States.
MediaMath partnered with and invested in TiqIQ, a ticket search engine. According to the release, TiqIQ powers more than 1,000 sports- and music-focused fan websites in addition to TiqIQ.com.