AdExchanger: MediaMath, Once A DSP, Sees Clients Are Responding More To ‘Marketing OS’

Videology Names Scott Macleod Chief Financial Officer

Videology, the largest private video advertising platform, today announced that it has hired Scott Macleod as Chief Financial Officer. Macleod, whose experience with telecom, media, and technology companies includes initial public offerings, debt and equity financings, merger and acquisitions, and strategic alliances, will oversee all of Videology’s finance, legal, human resource, and administrative functions.

MediaPost: Videology Releases New Software For Pubs To Even Ad Tech Field

Videology, a video advertising software provider, believes that the ad technology available today favors buyers, causing sellers to lag behind. In an effort to even the field, Videology today announced Revenue Engine, a supply-side technology the company says is connected to programmatic demand sources. Publishers can also create private exchanges using the software.