Introducing The RepTrak Company

Global leader in reputation rebrands as The RepTrak Company

Catalyst portfolio company Reputation Institute announced its new name and rebrand as The RepTrak Company™. The move reflects the company’s transformation as more than a provider of reputation measurement. The RepTrak Company helps companies protect their business value, increase their return on investment and make a positive impact on society. They do this by using data and deep expertise to understand how a company is perceived and uncovering what actions to take.

Reputation Institute’s New Media RepTrak Uses Machine Learning and AI to Provide Global Companies with Predictive Reputation Data and Insights

Catalyst-backed Reputation Institute introduced Media RepTrak®, the only reputation analytics platform to use predictive analysis to identify and measure reputation risks and opportunities from digital conversations. Media RepTrak®, powered by machine learning and AI, recognizes the most significant digital conversations from media outlets, blogs, and social media about a company and uses predictive analytics to assess the impact of these conversations on corporate reputation. Armed with these insights, companies can focus their communications efforts, strategically target their spend, and enhance their business strategy.

Reputation Institute Appoints David Stack as CFO with Growth Accelerating Worldwide

Catalyst-backed Reputation Institute, the world’s leading provider of reputation measurement, management, and intelligence services, named David Stack as Chief Financial Officer.  Based at the corporate headquarters in Cambridge, Mass., Stack will assume global executive responsibility for accelerated growth by scaling Reputation Institute’s financial planning, investments and reporting across all of its international markets. Before joining Reputation Institute, he served as the CFO of HubSpot, Qstream, Localytics and Vice President of Finance for EMC and RSA Security.

Reputation Institute Among “Boston’s Best and Brightest Companies to Work For”

Catalyst-backed Reputation Institute, the world’s leading provider of reputation monitoring, measurement, and management services, was named one of Boston’s Best and Brightest Companies to Work For® by the National Association for Business Resources (NABR). The honor is given to organizations that display a commitment to excellence in their human resource practices and employee enrichment.

Forbes: The World’s Most Reputable CEOs 2018

Catalyst-backed Reputation Institute released its inaugural CEO RepTrak highlighting the most reputable CEOs worldwide. Google’s Sundar Pichai topped the list with Campbell’s Denise Morrison and Nintendo’s Tatsumi Kimishima receiving honorable mentions.