The RepTrak Company, a Catalyst portfolio company, announced the acquisition of Toronto-based ESG Analytics, a data provider tracking ESG for countries, companies and executives globally. The acquisition will expand RepTrak’s footprint in the ESG space and accelerate RepTrak’s ESG Strategy by leveraging the overlap between ESG and reputation to provide a data-driven approach that fills a void in the market.
Kylie Wright Ford, CEO of Catalyst portfolio company RepTrack, spoke with PR Week about trends, measurement, the rising importance of the CCO and employee engagement.
CEO of Catalyst portfolio company RepTrak, Kylie Wright-Ford has an interesting specialty: leading companies backed by private equity investors. In all, she has been an executive at three PE-backed companies and served on the boards of three others. She spoke with Fast Company editor-in-chief Stephanie Mehta about the special skills needed to collaborate with private equity investors, and why, in her mind, running a PE-backed firm is “the best job in the world.”
Catalyst portfolio company Reputation Institute rebranded as The RepTrak Company.
Catalyst portfolio company Reputation Institute announced its new name and rebrand as The RepTrak Company™. The move reflects the company’s transformation as more than a provider of reputation measurement. The RepTrak Company helps companies protect their business value, increase their return on investment and make a positive impact on society. They do this by using data and deep expertise to understand how a company is perceived and uncovering what actions to take.
What keeps data-driven chief human resource officers (CHRO) at the world’s largest companies up at night? The battle for talent — identifying, hiring and retaining top employees in an economy with a worldwide unemployment rate at its lowest level since the 2008 global economic crisis.
Catalyst-backed Reputation Institute announced the acquisition of Toronto-based Cormex Research, a pioneer of media measurement and analysis.
Catalyst-backed Reputation Institute appointed digital transformation expert Mark Haseltine as the company’s chief product and technology officer. In his new role, Haseltine is responsible for product development and technology innovation at Reputation Institute – a globally renowned data and insights company and market leader in reputation intelligence.
Catalyst-backed Reputation Institute introduced Media RepTrak®, the only reputation analytics platform to use predictive analysis to identify and measure reputation risks and opportunities from digital conversations. Media RepTrak®, powered by machine learning and AI, recognizes the most significant digital conversations from media outlets, blogs, and social media about a company and uses predictive analytics to assess the impact of these conversations on corporate reputation. Armed with these insights, companies can focus their communications efforts, strategically target their spend, and enhance their business strategy.
Catalyst-backed Reputation Institute, the world’s leading provider of reputation measurement, management, and intelligence services, named David Stack as Chief Financial Officer. Based at the corporate headquarters in Cambridge, Mass., Stack will assume global executive responsibility for accelerated growth by scaling Reputation Institute’s financial planning, investments and reporting across all of its international markets. Before joining Reputation Institute, he served as the CFO of HubSpot, Qstream, Localytics and Vice President of Finance for EMC and RSA Security.