Introducing The RepTrak Company

Catalyst portfolio company Reputation Institute rebranded as The RepTrak Company.

Global leader in reputation rebrands as The RepTrak Company

Catalyst portfolio company Reputation Institute announced its new name and rebrand as The RepTrak Company™. The move reflects the company’s transformation as more than a provider of reputation measurement. The RepTrak Company helps companies protect their business value, increase their return on investment and make a positive impact on society. They do this by using data and deep expertise to understand how a company is perceived and uncovering what actions to take.

Reputation Institute Launches New HR Solution for Measuring Reputation of Companies as Employers

What keeps data-driven chief human resource officers (CHRO) at the world’s largest companies up at night? The battle for talent — identifying, hiring and retaining top employees in an economy with a worldwide unemployment rate at its lowest level since the 2008 global economic crisis.

Reputation Institute Acquires Cormex Research – Leading Provider of Media Measurement and Analysis Solutions to Corporations

Catalyst-backed Reputation Institute announced the acquisition of Toronto-based Cormex Research, a pioneer of media measurement and analysis.

Reputation Institute Accelerates its Digital Transformation with Addition of Mark Haseltine as Chief Product and Technology Officer

Catalyst-backed Reputation Institute appointed digital transformation expert Mark Haseltine as the company’s chief product and technology officer. In his new role, Haseltine is responsible for product development and technology innovation at Reputation Institute – a globally renowned data and insights company and market leader in reputation intelligence.

Reputation Institute’s New Media RepTrak Uses Machine Learning and AI to Provide Global Companies with Predictive Reputation Data and Insights

Catalyst-backed Reputation Institute introduced Media RepTrak®, the only reputation analytics platform to use predictive analysis to identify and measure reputation risks and opportunities from digital conversations. Media RepTrak®, powered by machine learning and AI, recognizes the most significant digital conversations from media outlets, blogs, and social media about a company and uses predictive analytics to assess the impact of these conversations on corporate reputation. Armed with these insights, companies can focus their communications efforts, strategically target their spend, and enhance their business strategy.

Reputation Institute Appoints David Stack as CFO with Growth Accelerating Worldwide

Catalyst-backed Reputation Institute, the world’s leading provider of reputation measurement, management, and intelligence services, named David Stack as Chief Financial Officer. Based at the corporate headquarters in Cambridge, Mass., Stack will assume global executive responsibility for accelerated growth by scaling Reputation Institute’s financial planning, investments and reporting across all of its international markets. Before joining Reputation Institute, he served as the CFO of HubSpot, Qstream, Localytics and Vice President of Finance for EMC and RSA Security.

Reputation Institute Among “Boston’s Best and Brightest Companies to Work For”

Catalyst-backed Reputation Institute, the world’s leading provider of reputation monitoring, measurement, and management services, was named one of Boston’s Best and Brightest Companies to Work For® by the National Association for Business Resources (NABR). The honor is given to organizations that display a commitment to excellence in their human resource practices and employee enrichment.

Reputation Institute Appoints Kylie Wright-Ford as CEO as it Gears Up for Further Growth

Catalyst-backed Reputation Institute, the world’s leading provider of reputation measurement, management,and intelligence services, named Kylie Wright-Ford as CEO. Wright-Ford is taking over for interim CEO Tyler Newton, Chairman of the Board of Directors and Catalyst partner.

Forbes: The World’s Most Reputable CEOs 2018

Catalyst-backed Reputation Institute released its inaugural CEO RepTrak highlighting the most reputable CEOs worldwide. Google’s Sundar Pichai topped the list with Campbell’s Denise Morrison and Nintendo’s Tatsumi Kimishima receiving honorable mentions.