Catalyst portfolio company MediaMath launched new creative management offerings and supply partnerships to fully integrate native advertising into its omnichannel DSP, empowering clients to leverage a single platform to manage a larger share of their media spend using a creative format that has proven to be more engaging to consumers. The launch comes on the heels of MediaMath’s recent round of funding of $225 million and demonstrates its commitment to improving the consumer experience while create business outcomes.
Catalyst-backed MediaMath, a pioneer in programmatic advertising, announced an integrated set of initiatives designed to advance the next generation architecture for digital marketing. The company unveiled a range of investments in technology, people and relationships, as well as $225 million in new financing, to accelerate its mission to connect marketers with consumers in a manner that is more effective, efficient and trusted.
MediaMath is allocating 1% of equity to charity via MediaMath.org, as a Pledge 1% partner. MediaMath will commit 1% of their time, technology, and resources to MediaMath.org – MediaMath’s philanthropic arm – as a part of the partnership with Pledge 1%, a corporate philanthropy movement dedicated to making the community a key stakeholder in every business.
MediaMath will use this new line of credit to refinance existing debt facilities and fund its ongoing growth objectives. Joe Zawadzki, Chairman and CEO of MediaMath, said: “We’re thrilled to work with Goldman Sachs and Santander, who are equally ambitious to support the growing scale of our business today, and motivated to support the needs of a reimagined and increasingly sophisticated supply chain in the future.”
MediaMath, the leading programmatic company for marketers, received the highest score in the current offering category from Forrester Research, Inc. in its report, “The Forrester Wave™: Omnichannel Demand-Side Platforms, Q2 2017.” Forrester recognized MediaMath as a top provider in omnichannel media-buying with the highest score possible in the product and service strategy criteria.
MediaMath recently announced the appointments of Brian Moy as director of platform solutions, Victoria and Daniel Cravero as enterprise sales manager. These hires signal MediaMath’s growing presence in the Australia region, hot on the heels of the appointments of David Benjafield and Sohail Khan to senior roles in April this year.
MediaMath’s New Marketing Institute in APAC will have a “localised approach that suits the unique cultural nuances of the various markets in the region”, starting with in-person classroom training in Singapore, and live online courses accessible by all markets.
In recognition of leadership in the application of data-driven marketing, the Data Innovators Group, in association with the Direct Marketing Club of New York, will present its 2016 Data Innovator of the Year Award to Joe Zawadzki, CEO of MediaMath.
MediaMath, Videology and Google executives convened with Beet.tv to discuss an acceleration in mergers and acquisitions within the advertising technology sector.
MediaMath announced the launch of Helix™, a new business unit offering proprietary data to customers. Helix will commercialize the large scale data sets MediaMath’s partners and its clients provide, build predictive audiences and actionable insights, and evolve how programmatic buyers utilize data to drive real results.