FOLIO: Advantage Business Media Joins American Business Media Association

FOLIO: Advantage Business Media Joins American Business Media Association

Advantage Business Media, which publishes content on science, design engineering and communications through magazines, websites, newsletter and events; and Athletic Business Media, publisher of magazines, websites, and buyers guides for athletic, fitness and recreation professionals—both rejoined American Business Media (ABM) as returning members.

WSJ.com: PE-Backed Media Companies Embrace The Digital Age

Advantage Business Media, backed by Catalyst Investors, is around 44% digital, with the balance being print, and a few events, according to its chief executive, Richard Reiff. Catalyst had bought the company in 2006. It, too, had switched out 70% of its old staff in favor of gravitating toward a digital focus.