Marketers Need Transparency and Addressability to Increase Effectiveness of Their Ad Spend Finds a Major Independent Research Firm Study

Marketers Need Transparency and Addressability to Increase Effectiveness of Their Ad Spend Finds a Major Independent Research Firm Study

Catalyst portfolio company MediaMath released the findings of a custom Forrester Opportunity Snapshot study called “Confident Media Spending Requires A More Transparent And Addressable Supply Chain” highlighting the issues facing programmatic buying and the programmatic media ecosystem. The study shows that only 33 percent of marketers say they can demonstrate and report the financial return on their programmatic media spend completely and accurately. 

Jobvite Expands EVOLVE Talent Acquisition Framework

Catalyst portfolio company Jobvite announced the expansion of its EVOLVE Talent Acquisition Framework, an end-to-end roadmap for the development of top-performing talent acquisition teams, building upon the original, award-winning EVOLVE model to provide TA leaders with a more holistic assessment of their talent function’s current state in order to better align people, processes, and technology. The resulting prioritization of efforts drives consensus, increases efficiency, and fuels specific actions that improve business performance.

MediaMath Bolsters Leadership Team With Appointment of Former Nielsen Executive Eleni Nicholas as Chief Client Officer and New Board Member Allie Kline, Previous CMO Verizon Media

Catalyst portfolio company MediaMath announced the addition of industry veterans to its leadership team and Board of Directors. Former Nielsen executive and global leader, Eleni Nicholas, joined as the company’s first Chief Client Officer, and the MediaMath Board welcomed new member Allie Kline, former Verizon Media CMO. The company also brought on Guillermo Abud as Senior Vice President of Business Development for Latin America and US Multicultural.

BrightFarms Celebrates 2,000th Store Distribution Milestone

Catalyst portfolio company BrightFarms, a leading supplier of locally grown salads, recently surpassed 2,000 stores, bringing their total store count to 2,009. BrightFarms has added more than 800 stores this year amid a record surge in demand that has increased year over year sales growth by 40% in the last month. The company’s growth has been driven by continued success with national retail partners like Ahold Delhaize USA and Kroger/Roundy’s and Walmart, along with recent product launches in Sam’s Club and Meijer.

InSite Wireless Group Expands Rooftop Portfolio Through Acquisition of Repeater Communications

Catalyst-backed InSite Wireless Group, LLC, one of the largest privately-owned tower and wireless infrastructure companies in the U.S., acquired Repeater Communications Group, LLC, one of the leading operators of leased rooftop telecommunications sites in New York City and surrounding markets. With this acquisition, InSite expands its portfolio of urban rooftop assets and gains a significant foothold in some of the nation’s largest BTA markets.

Catalyst Investors Promotes Grady Kidder to Vice President

Catalyst announced the promotion of Grady Kidder to Vice President. Grady joined the team in 2016 as an analyst and is responsible for deal origination and execution, portfolio management, formulating investment strategies, and conducting company outreach. He has worked on Catalyst’s investments in Fusion Risk Management, Weave, ChowNow, Effectual and Datavail.

Datavail Announces Executive Appointments

Catalyst portfolio company Datavail, an IT services company focused on database, analytics and application managed services, promoted COO Scott Frock to CEO, and named Kevin Walmsley as CFO.