FoodNavigator-USA | BrightFarms sees local as the new organic in produce
BrightFarms sees local as the new organic in produce: ‘We like to think of local today being where organic was 15 years ago’
By Mary Ellen Shoup
October 25, 2018
BrightFarms is poised to bring its local greenhouse model to a nationwide audience with 15 hydroponic greenhouses to be built in the next three to five years as demand for locally-grown produce outweighs organic, shared BrightFarms VP of marketing and innovation, Abby Prior.
According to the Food Marketing Institute’s Power of Produce report, consumers are 60% more likely to buy a local-grown item (if quality and price are the same) compared to a conventional or organic item.
“There are a lot of reasons why consumers care about local. The one that really drives their purchase behavior is freshness and appearance,” Prior told FoodNavigator-USA.