Reputation Institute releases Best CSR Reputations list of companies
By Karsten Strauss
A recent analysis of 170,000 company ratings from respondents in 15 countries sheds light on which are perceived by consumers as the most socially responsible. The firm found to have the best reputation for corporate social responsibility (CSR) is a toy and entertainment company beloved by children the world over: Lego.
The annual study, released last September,was compiled by the Reputation Institute (RI), a Boston-based reputation-management consulting firm. It tracks social responsibility reputations by zeroing in on consumers’ perceptions of company governance, positive influence on society and treatment of employees, scoring each with its proprietary RepTrak Pulse system.
For a look at the full list of the 100 companies perceived to have the highest reputations for CSR–and their scores–scroll to the end of this article.