The Packer: BrightFarms launches Sunny Crunch salad

BrightFarms launches Sunny Crunch salad
The Packer

By Ashley Nickle

New York-based BrightFarms has debuted the Sunny Crunch packaged salad, featuring green leaf lettuce.

The salad has a mild flavor profile and aims to deliver the texture of iceberg and the flavor and color of a leafy green, according to a news release. BrightFarms designed the product to appeal to families with children.

“Iceberg lettuce is an American classic that continues to command a strong position in the salad category,” vice president of marketing Abby Prior said in the release. “Sunny Crunch adds a new level of flavor and excitement to a variety that many of us grew up with. We’re very excited to be introducing it to our retail partners as an exclusive offering.”

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