The Packer: BrightFarms launches Sunny Crunch salad
BrightFarms launches Sunny Crunch salad
By Ashley Nickle
New York-based BrightFarms has debuted the Sunny Crunch packaged salad, featuring green leaf lettuce.
The salad has a mild flavor profile and aims to deliver the texture of iceberg and the flavor and color of a leafy green, according to a news release. BrightFarms designed the product to appeal to families with children.
“Iceberg lettuce is an American classic that continues to command a strong position in the salad category,” vice president of marketing Abby Prior said in the release. “Sunny Crunch adds a new level of flavor and excitement to a variety that many of us grew up with. We’re very excited to be introducing it to our retail partners as an exclusive offering.”