Portfolio News

Catalyst-backed Conductor launches free keyword research mobile app



The Voice of the Customer is Now Free to the World

By Seth Besmertnik
Conductor Blog

It’s time for marketers to make a decision. Are we going to keep interrupting people’s lives with our own internal language and the ideas we think are best, or are we going to listen to our customer and give them what they’re looking for?

Our customers are trying to tell us what they need, and it’s our job to listen. That means the voice of the customer is no longer optional — it’s an essential part of great marketing.

Our mission is and always has been to provide value to our customers, and help them do the same for their own audience. To do that, you first need to understand who your customers are, the language they use, and what they’re looking for.

That’s why Conductor is making its new enterprise keyword research app available for free, to everyone. The voice of the customer is now accessible anywhere, anytime, on any mobile device.

Read more…

Portfolio News

Catalyst portfolio company WeddingWire expands to India

WeddingWire, the leading global online marketplace connecting engaged couples with event professionals, has entered the next phase in its expansion into India by opening its country headquarters, located in Gurgaon. India’s market, growing aggressively at 25 to 30 percent per year, is responsible for more than one quarter of all weddings per year globally, and is poised to be the youngest country in the world by 2020.

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