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MediaMath CEO Joe Zawadzki Named 2016 Data Innovator of the Year

Data Innovators Group to Honor Joe Zawadzki, MediaMath CEO, With Its 2016 Data Innovator of the Year Award

2016 Data Innovator of the Year Dinner and Presentation Is Slated for Thursday, April 21, in New York at National Museum of Mathematics

Press release: NEW YORK, NY —  In recognition of leadership in the application of data-driven marketing, the Data Innovators Group (DIG), in association with the Direct Marketing Club of New York (, will present its 2016 Data Innovator of the Year Award to Joe Zawadzki, CEO of MediaMath, at a gala dinner on Thursday, April 21 (6:30 pm EDT), at the National Museum of Mathematics (Madison Square North, 11 E. 26th Street) in New York City. The invitation-only event brings together business leaders nationwide in the field of data-driven marketing.

The Data Innovator of the Year Award goes to an individual who has made significant contributions to the use of data for marketing effectiveness, advocates for positive change and serves as a role model to those entering the field. A portion of proceeds for the evening will fund scholarships for marketing students attending Zicklin School of Business at Baruch College, City University of New York, an exclusive education partner for this event.

“It is an exciting time to be a data-driven marketer — thanks, in large part, to the vision and initiative of business leaders like Joe,” said Paulette Oliva, executive vice president | manager, MeritDirect LLC, and president, DMCNY. “Joe and MediaMath are on the pulse of deriving insights from all points where consumers interact with brands — and applying those insights so clients can build engagement and drive business objectives. He also works to advocate for data-driven marketing as a career choice — being active in both marketing education and professional development.”

Zawadzki, a current member of the Direct Marketing Association Board of Directors, founded MediaMath in 2007, launching a technological revolution with the first demand side platform (DSP) that is today used by more than 3,500 brands. A respected pioneer in online marketing, he holds several patents in the area of online methods for dynamic segmentation and content presentation. Zawadzki is a graduate of Harvard University and was a Teaching Fellow in cosmology, set theory and the history of science. Under his leadership, MediaMath is also named this year a “Corporate Award” honoree from Marketing EDGE, a national marketing education organization.

“Data has never been a more integral part of the marketing equation,” said Fran Green, President, ALC Smart Data Solutions, and one of the founders of the Data Innovators Group. “But as data increases in variety, volume and velocity, the ability to pool and analyze prospect and customer information becomes more complex — necessitating the need for the innovations spearheaded by our award winners. Joe and MediaMath are the latest great examples of that spirit of invention. The demand for relevant content and messaging starts with data, and that’s why we come together to honor our industry pioneers.”

Sponsors for the DIG Data Innovator of the Year Award Dinner include Venture Development Center, Nextmark, V12 Group and Data Services, Inc. (DSI).

Past Data Innovator of the Year honorees include industry luminaries such as Auren Hoffman (2015 recipient), Dr. Charles Stryker, Lon Mandel, Phil Wiland, Chris Paradysz and Donn Rappaport, among others. At this year’s dinner, Dr. Charles Stryker will present the award to Zawadzki, where both will offer commentary on data-driven marketing’s remarkable growth, and what may be in store ahead.

The Thursday, April 21 event begins at 6:30 pm EDT, with hundreds expected to attend. Those who wish to participate can register here: Invitation is subject to review and approval. Potential sponsors may contact Stu Boysen, executive director, DMCNY, ([email protected]) and (516) 746-6700.

The Data Innovators Group, whose members select the award winner each year, is comprised of senior-level data marketers who are shaping the futures of their companies and the data-driven marketing field. The Data Innovators Group joined forces with the Direct Marketing Club of New York in 2013 to continue providing opportunities for forward-thinking business leaders to exchange ideas and experiences.

About Direct Marketing Club of New York
The Direct Marketing Club of New York ( has served the direct marketing field since its founding in 1926 — and today encompasses all facets of integrated data-driven marketing across all media categories. Serving the Greater New York region through its luncheons, networking and website, DMCNY is a leading source of current education and information in the field of measurable marketing. DMCNY also provides substantial financial support in the form of scholarships to New York City colleges and universities where direct and interactive marketing are taught.

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