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The Decisyon Story As Told To Italy’s Prime Minister Matteo Renzi

During the course of the Italian Prime Minister’s meeting Sept. 22 with Silicon Valley’s Italian community, Cosimo Palmisano, VP of Decisyon, will describe how “Made in Italy” software can become an example of excellence abroad and how an Italian startup became an international company with the help of American private equity


PRNewswire – – One of Italian Prime Minister Matteo Renzi’s main objectives during his visit to Silicon Valley is to outline a path linking Italian startups to private equity, with a view to launching trailblazing companies. Decisyon, Inc. will be on hand to bring its contribution to this path.

The Prime Minister will meet with Italian start-ups on September 22nd at 8:30 am (PT), at the San Francisco Yacht Club.  Mauro Battocchi, the Italian Consul in San Francisco, has invited Cosimo Palmisano, vice president of Decisyon, to explain how Decisyon won over American private equity funds, thanks to its groundbreaking collaborative decision making and execution (CDME) platform — becoming a global company now headquartered in Stamford, CT with its technological heart in Latina, Italy, outside of Rome.

As it happened, in 2005, Franco Petrucci, founder and CTO of Decisyon, created the first and only platform for building enterprise solutions that combined collaboration, analytics, planning and execution capabilities all in a unified environment – dramatically speeding development and reducing costs.  Building on its success in Europe, Petrucci wanted to take a giant leap: to lead Decisyon outside the confines of Italy, into the competitive world market.

However, Italy was lacking the availability of capital resources. So, Petrucci decided to introduce Decisyon to Plug-and-Play, a Silicon Valley incubator whose main focus is business intelligence technology. He picked up the phone, called the company, and flew to San Francisco to present his product.

While in Silicon Valley, he met Fulbright BEST researcher Palmisano, creator of the Ecce/Customer social CRM cloud service (now marketed in the USA as Decisyon/Engage), who had recently moved to California. Franco and Cosimo shared two dreams: to transform the world of collaborative decision-making and to make the creation of software one of the key pieces of “Made in Italy” worldwide.

The three years of incubation were decisive: in Italy, leading partners, such as Telecom Italia, Alpitour and Trenitalia were secured. And in the US, contacts with East Coast funds increased continually and resulted in the largest investment raised by an Italian technology company in the last ten years – some $15 million.  The initial round of financing was followed by a second round totaling $22 million from a group of investors led by growth equity firm, Catalyst Investors.

This capital enabled Decisyon to accelerate its’ growth – garnering a base of 200 clients in 11 countries and officially entering the USA market in January 2014.

At Monday’s meeting with Prime Minister Renzi, Palmisano will trace the milestones in Decisyon’s history with a two-fold objective: attract equity investors by establishing “Made in Italy” software as a symbol of excellence worldwide, and to motivate Italian entrepreneurs to persevere in the USA – communicating to local investors the opportunities in the Italian startup ecosystem.

Press Releases

Videology To Near $300M Revenue In 2014

Programmatic video ad platform Videology on Tuesday announced that it anticipates its 2014 revenues to approach $300 million, up from $135.5 million in 2012. The company says less than 20% of its business comes from “traditional networks,” with that number “approaching zero very soon.”

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