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Catalyst Investors Takes Stake in Reputation Institute

New York, NY and Copenhagen, DK — Growth-equity firm Catalyst Investors has acquired a minority stake in Reputation Institute, which consults businesses on corporate reputation.

Financial details of the deal weren’t disclosed in a news release. New York-based Catalyst typically invests $10 million to $40 million of equity per deal and targets companies with less than $150 million in enterprise value.

Reputation Institute, the leading global corporate reputation measurement and management firm, with a presence in more than 30 countries, has accepted a minority equity investment from Catalyst Investors, a New York based growth equity firm. Reputation Institute is known for creating RepTrak™, the global standard for reputation measurement, and for conducting the annual Global RepTrak™ study, the largest empirical analysis of corporate reputations in the world. Jonathan Ewert, a 25 year veteran of the sector, has been named Reputation Institute’s CEO. Financial terms were not disclosed.

“Partnering with Catalyst Investors will enable us to facilitate our transition from an entrepreneurial company to a global advisory firm building on our long-standing relationships with many of the world’s largest companies,” says Dr. Charles Fombrun, Chairman of Reputation Institute. “We are excited to have found partners who understand and share our vision for the long-term growth of the company.”

“Reputation Institute has created a unique, proprietary platform business with enormous growth potential,” says Tyler Newton, Partner with Catalyst Investors. “In today’s marketplace, corporate reputation has become both a source of competitive advantage and a top business priority for senior executives. Reputation Institute is the global leader helping companies manage their stakeholder relationships and drive performance improvements.”

Reputation Institute has experienced an average annual organic growth rate of 43 percent over the past ten years, and intends to accelerate its growth by bringing Jonathan Ewert into the newly-created role of Chief Executive Officer. Ewert brings 25 years of experience growing global service companies and will provide seasoned leadership to an executive team led by Nicolas Georges Trad and Kasper Ulf Nielsen, co-founders of the company’s advisory business.

Reputation Institute founders Charles Fombrun and Cees van Riel will remain as Chairman and Vice-Chairman of the company, respectively.

About Reputation Institute

Reputation Institute is the world leader in corporate reputation advisory services. From strategic reputation management to stakeholder perception analysis, we enable leading companies to gain competitive advantage, minimize reputation risk, and achieve success in the Reputation Economy. Founded in 1997 by Dr. Charles Fombrun and Dr. Cees van Riel, Reputation Institute is the creator of the RepTrak™ reputation analysis model and publisher of the annual Global RepTrak™ 100 – the world’s largest corporate reputation study. Businesses and executives can discover the latest reputation management best practices through our Knowledge Center’s published research, learning programs and conferences. Today, Reputation Institute operates in more than 30 countries delivering insights and advice to a large segment of the top 2000 companies worldwide. For more information, visit

About Catalyst Investors

New York-based Catalyst Investors is a growth equity firm focused on technology-enabled services including cloud computing, wireless infrastructure and digital media. Catalyst was founded in 2000 and is investing its third fund. A proactive investor, the firm draws on its extensive industry expertise to work in true partnership with management to build long-term value. Past and present Catalyst portfolio companies include Aloha Partners – acquired by AT&T; Denali Spectrum – acquired by Leap Wireless; InSite Wireless Group; Latisys; MessageLabs – acquired by Symantec; MediaMath; MINDBODY; Nine Systems – acquired by Akamai Technologies; WeddingWire; and Xplornet. For more information, visit

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