Daily Deal Media: MINDBODY Launches a Customization of Daily Deals for Small Businesses
MINDBODY Launches a Customization of Daily Deals for Small Businesses
MINDBODY integrates deals and couponing at the point of sale level
By Don Young Jr.
MINDBODY, headquartered in San Luis Obispo, California has shaped itself into the largest online software provider in the health and wellness industry. Their latest software innovation is MINDBODY Deals. This platform will empower business owners to structure their own daily deals. With over 15,000 clients, these businesses will now be able to control everything from pricing, quantity and redemption limits. One awesome feature of this integral software is that all of this can now be done online; anywhere the business site can be accessed.
In their latest press release, Rick Stollmeyer, MINDBODY’s co-founder and CEO had this to say; “We’ve heard from our subscribers time and time again that the daily deals concept is great in theory — but in practice, it’s often a frenzy of new clients that strains their capacity to offer quality service. MINDBODY Deals is designed to mitigate that strain, bringing a steady uptick in sales, not a disruptive spike in customer volume.”
This establishes MINDBODY as one of the first business management software providers to integrate a social coupon redemption process into the point of sale (POS) system. The integration is designed to work with any company’s current way of doing business. Now, the daily routines such as check ins/outs, system reports and automated marketing features are seamlessly incorporated into the existing operation.
Daily deals feature can access 80 million consumers
Business owners create their ‘MINDBODY Deal’ via a dashboard within their online management system. This feature is included in MINDBODY’s business management software at no extra cost. BAM, the offer automatically gets distributed to over 500 daily deal sites such as Patch.com, Tippr, Dealster, CBS Local, Bill Shrink, and Rue la la. Now each business has the potential to reach over 80 million consumers.
“Our subscribers are busy; they don’t have time to negotiate pricing or to do the research necessary to feel confident that they are getting the best deal from these publishers,” Rick stated. “MINDBODY Deals is a turn-key solution that’s easy to implement, boosts their bottom line, and helps them bring in new clients via a channel that is transforming the way consumers purchase goods and services.”
MINDBODY also comes to the rescue with their on hand deal experts. The goal is to provide business owners a step-by-step guide to solidify their deals, ensuring that they are picked up by the deal publishers. The feature also comes with automated reports that can track the success of each deal, which clients redeemed them and whether redeemers come back — making targeted marketing that much easier. To assist clients further, MINDBODY has locked in revenue share for participating businesses, eliminating the need for each business to negotiate their cut with individual publishers.
MINDBODY has come a long way from 2001 when they were first developing easy-to-use client and teacher management solutions for yoga, Pilates, and spinning studios. In 2010, MINDBODY was ranked 59th in the software industry by Inc, named among the 100 most innovative technology companies in North America by Red Herring, included in Deloitte’s “Fast 500,” and listed by Outside Magazine as among The 50 Best Places to Work in America. This year, MINDBODY was listed among the Inc.500/5000 for the fourth consecutive in a row.
In my opinion, this company has found a fantastic niche to thrive in. Throw in some cutting edge technology, happy dedicated workers, and a management team that makes customer service a priority and you should see a solid and successful company for years to come.
MINDBODY serves over 15,000 clients across six continents, and is growing more rapidly than ever before. We are the recognized industry leader for yoga and Pilates. And we are rapidly gaining similar recognition in more than a dozen different personal service markets. MINDBODY corporate headquarters are located in San Luis Obispo, California and offices are located in Long Island, London, Singapore, Dubai and China.
Whether you are self-employed and working from home, or the manager of a large multi-location enterprise, MINDBODY will help you simplify your life, boost your revenues and focus more on your clients.